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Unlock Generosity: Year-End Giving

Coaching Deep Dives

Customer-exclusive sessions to uncover and activate key giving season strategies

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Get Started

Want to put ideas into action this fundraising season? You’ve come to the right place.

Join Classy Coaching as we dive deep into the most important elements you should prioritize when planning your appeal. We’ll walk you through, step by step, how to take action and raise more this giving season.


Activate Marketing: Formulate Your Communication Strategy

Crafting your giving season narrative is just as important as crafting your campaign. In this session Sarah Gruber and Austin McKinley walked attendees through the necessary steps to shape a robust and deliberate digital communication strategy.


Stream Now

 

Activate Your Website: Optimize to Increase Conversions

Your website can make or break the amount of organic revenue your organization receives. In this session Nick Drammissi and SEO expert, Hannah Durbin shared data-backed tactics to deploy this giving season to increase conversion rates and ensure the best donation experience for your supporters.


Stream Now

Activate Your Campaign: Design Strategy to Spark Generosity

In this session, we’ll discuss how to seamlessly integrate design with your digital presence, draw inspiration from successful examples, and provide you with templates and tools to enhance your campaigns. You'll walk away ready to design your most beautiful campaign yet.


Stream Now

 

Activate Generosity: The Lasting Impact of Recurring Giving

Sustained generosity is the cornerstone of fundraising, particularly given the economic climate, so how are you prioritizing it this giving season? You’ll walk away with steps to optimize and enhance your recurring giving program and refine your stewardship approach for converting donors into loyal supporters.


Stream Now

Want to put ideas into action this fundraising season? You’ve come to the right place.

Join Classy Coaching as we dive deep into the most important elements you should prioritize when planning your appeal. We’ll walk you through, step by step, how to take action and raise more this giving season.

  • Session 1

    Activate Marketing: Formulate Your Communication Strategy

    Recording Available

    Crafting your giving season narrative is just as important as crafting your campaign. In this session Sarah Gruber and Austin McKinley walked attendees through the necessary steps to shape a robust and deliberate digital communication strategy.
  • Session 2

    Activate Your Website: Optimize to Increase Conversions

    Recording Available

    Your website can make or break the amount of organic revenue your organization receives. In this session Nick Drammissi and SEO expert, Hannah Durbin shared data-backed tactics to deploy this giving season to increase conversion rates and ensure the best donation experience for your supporters.
  • Session 3

    Activate Your Campaign: Design Strategy to Spark Generosity

    Recording Available

    Curious about what it takes to craft an impactful Giving Season campaign on Classy? In this session, we’ll discuss how to seamlessly integrate design with your digital presence, draw inspiration from successful examples, and provide you with templates and tools to enhance your campaigns. You’ll walk away ready to design your most beautiful and effective Giving Season campaign yet.
  • Session 4

    Activate Generosity: The Lasting Impact of Recurring Giving

    Recording Available

    Sustained generosity is the cornerstone of fundraising, particularly given the economic climate in 2023, so how are you prioritizing it this giving season? In this session, you’ll walk away with clear next steps to optimize and enhance your recurring giving program and refine your stewardship approach for converting Giving Season donors into loyal supporters.
In these exclusive sessions you’ll walk away with a plan of action for:

  • Crafting a robust and deliberate digital marketing strategy
  • Optimizing your website to uncover organic revenue
  • Creating a compelling campaign rooted in storytelling
  • Nurturing recurring givers to unlock sustainable funds
  • And more!