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Join our six-part webinar series

Unlock Generosity:
Year-End Giving

Innovative strategies and actionable blueprints to raise more this giving season

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We are stepping into the biggest giving season of the year. Is your organization ready?

Join Classy and industry experts for this six-part webinar series where we dive into how organizations can unlock the generosity of the giving season and build long-term community support. You’ll get an actionable blueprint to apply key strategies that will help you maximize fundraising this giving season.

  • Session 1

    Unlock Year-End Fundraising: Strategies to Connect Your Community to Your Mission

    September 6 | 10:00 a.m. PT

    Join We Are For Good and Classy as we kick off the giving season and discuss how nonprofits can leverage the season’s generosity.
  • Session 2

    Unlock Marketing: Reach Key Donor Segments with Targeted Appeals

    September 20 | 10:00 a.m. PT

    There is no perfect donor communication, only a communication that is perfect for each donor. That means creating 1:1 marketing that speaks to each donor individually. Join Moore and Classy to discuss!
  • Session 3

    Unlock Your Story: Inspire Giving with Compelling Copywriting

    September 27 | 10:00 a.m. PT

    Dr. Otis Fulton of Turnkey returns to walk us through key copywriting practices you can use right away to compel donors to give.
  • Session 4

    Unlock Your Events: Create Community Through Engaging Experiences

    October 3 | 10:00 a.m. PT

    Ensure you are giving supporters a modern and compelling experience they won’t forget that not only inspires generosity, but grows relationships year-round.
  • Session 5

    Unlock Expert Insights to Drive Donor Confidence: 4 Focus Areas to Set Your Team Up For Success

    October 5 | 10:00 a.m. PT

    Join George Estrada, industry advisor for Amazon Web Services (AWS) for nonprofits and Classy as we share expert insights that drive donor confidence and set your team up for success.
  • Session 6

    Unlock Actionable Intelligence: Leverage Data and Insights to Build Long-Term Relationships

    October 11 | 10:00 a.m. PT

    You have your fundraising pages set up and running, now what? Leverage that data to help you make informed decisions on when to follow up, make the right asks, and so much more.
Build your end of year campaigns with confidence as we walk you through the key components of a successful year-end strategy. You’ll unlock insights like:

  • Marketing strategies to help you reach key donors
  • Copywriting that inspires generosity
  • Events that drive community engagement
  • Security and scalability considerations for giving season and beyond
  • And more!

"Our online fundraising results have grown by 1,007% over the last five years. By focusing on more strategic ways to drive online gifts, and leveraging the powerful tools and resources from Classy, we've been able to successfully engage donors online, as well as capitalize on opportunities like Giving Tuesday and peer-to-peer fundraising. We now have a holistic view of what online fundraising can accomplish when we implement our strategy on the Classy platform."

Caroline Fiore

Development Manager, Farm Aid

"The versatility of Classy has been very beneficial for us. From donation pages, crowdfunding, recurring donation options, peer-to-peer fundraising, and the flexibility to pay with different payment options enable us to tell our story and make it easier for our supporters to give."

Hannah Johnson

Annual Fund and Alumni Outreach Coordinator, Oklahoma Christian University

"The first year we implemented Classy was our highest online giving year ever at that point. It dipped in 2020 due to the pandemic, but since 2020, we’ve seen our online giving totals increase year over year. Last year we raised more through online giving than we did at our pre-pandemic peak."

Drew McGuffin

Development Systems and Relations Director, Atlanta Habitat