Using Marketing Intelligence to Uncover Donor Needs and Maximize Donations

Join Classy and Blue State Digital for this on-demand webinar as we discuss how to use technology to better understand and scale donor relationships.

During this session, you’ll get clear takeaways around:

• How to collect and use first party data to understand and motivate your donors. We’ll cover data hierarchy, CRM/CDP, conditional content, and more.
• How to augment and model data to find your best prospects and fundraising opportunities
• How Classy’s Intelligent Ask Amounts tool delivers tailored and personalized donation asks that improve yield
• And more!